The Payment Gateway
e-Path is a securely hosted PCI and CDU compliant credit card payment gateway system that makes accepting credit cards online a much less costly exercise and a whole lot more secure for you as the online business owner as well as for your online credit card paying customers.
With e-Path there are no transaction fees, indeed, there are none of the normal fees and charges of a typical 'real time' payment gateway at all.The e-Path service is available for a single low yearly fee, and you can accept any number of online credit card payments, there's no limit - its all included in the price.
And because it will be your PCI DSS compliant e-Path gateway handling credit card payments, this means your own website does not require its own PCI DSS compliance - this alone represents substantial cost savings. PCI and CDU compliance as well as THAWTE SSL protection is all included.
Read about the importance of
CDU Security.Your payment gateway should create confidence
Consumers are starting to demand they be protected properly and professionally especially when it comes to parting with their own highly sensitive and confidential credit card details on the internet. There are warnings about this very subject on the news and current affairs programs on TV and radio almost nightly and these consumer warnings are aired for very good reasons.In today's security aware climate there is a growing number of consumers who will not part with their credit card details online if they are not positive the process is safe. Times have changed and people would rather not go ahead to buy online if they think they are risking it.
With e-Path your customers will be entering their credit card details into your own fully dedicated PCI and CDU compliant and THAWTE SSL protected payment gateway system specifically engineered from the ground up for that purpose and that purpose alone.
Having customers wanting to buy from you online is one thing - providing them with the confidence to part with their credit card details on the internet is another thing all together. When you use e-Path as your internet payment gateway you help to deliver the confidence needed by people to complete the payment process.
A highly effective low cost solution
e-Path represents a highly effective alternative method to safely accept credit card payments from your online customers - less costly, more secure, more control and easier to connect to.The fact that merchants can utilise existing EFTPOS terminals and other forms of manual (MOTO) merchant account facilities that they may already be operating without the need to establish another separate high cost merchant account for internet transactions gives individuals and businesses an immediate cost savings advantage from the outset. This is in addition to e-Path being a whole lot cheaper than other payment gateway types to begin with.
If using any existing and established merchant account facility to charge credit card received from your e-Path gateway, it is a requirement of e-Path that you confirm the merchant account facility has been approved to allow you to process payments into it that have come to you via card not present means, e.g, over the phone, by fax, by mail order or ad hoc from the internet. This is to ensure you remain compliant with the usage requirements and terms and conditions of the merchant account facility your bank is currently providing you.
If you don't have a merchant account then getting one is not that difficult. Mostly all banks now have new versions of manual merchant account facilities where you simply log in to an internet-banking style site to charge your customers credit card details. You can then easily accept credit cards coming to to via any means, not just from the internet. More information:
Merchant Account Facility Requirements.
e-Path is not for everyone
Delivering a new payment gateway system that dramatically reduces the cost of ecommerce for online business owners does not come without a trade off. In e-Path's case this trade off is automation. e-Path does not transact credit cards 'live' and blindly on the open internet without you knowing like 'real time' payment gateways do.The transaction is performed by the business owner entering card details into their merchant account facility so its a manual process. Being a manual process it will not be suitable for those who are, or who plan to be, receiving large numbers of online credit card payments daily.
However, if you like the idea of being in full control over what online orders you accept and what is or is not charged into your merchant account, then the e-Path payment gateway is a great solution. And you'll be saving a considerable amount of money in the process.
What some people say ..."[e-Path] An ingenuously simple and logical approach with the potential to ease the pressure on the credit industry as they continue the struggle to close security vulnerabilities with card based live transactions over the internet."David Taylor - Commerce Tomorrow (Monthly Publication) "Watch e-Path. The disturbing question is why has it taken so long for a model like this to appear?" William J Newbury - Financial Reviews, Epay World "[e-Path] sacrifices the convenience of instant internet based transaction processing for the sake of improved security. Granted, they [e-Path] do this well but I for one will not be going to a manual system." Claire McKinley - Enterprise Commercial Quarterly "We all know high strength 2,048 bit asymmetric cryptography is unbreakable. What is unique is how they [e-Path] have designed their relatively simple non-processing online credit card handling service around it. Clever." 'Professor Byte' - Willmington e-Commerce Advisory Committee "This [e-Path] new direction gives online businesses the ability to seize control of their transaction processes for the purpose of reducing their own direct exposure to risk .... I can see how this would work well .... a safer system offering reduced risk would give banks prime leverage to target their merchant services to the lucrative entry level virtual business market with renewed vigor." S. Johnston Jnr - Smith, Johnston and Boverich. Strategic Financials. "You simply can not get a better way to protect credit card information on the internet than for it not to exist on the internet. E-Path delivers what is shaping up to be an almost annoyingly commonsensical solution to the problem of online credit card data security." Damien Croft - CEO, ComCron "The challenge with encryption is that older payment systems were not built to support the scrambling technology ... Encryption is the ultimate measure of security.." Qualys CEO Philippe Courtot From: http://news.zdnet.com/2100-1009_22-6072594.html "This new manual gateway from the Australia company, e-Path Pty Ltd, will only appeal to those likely to be doing small numbers of transactions per day and as such can not be considered a mainstream alternative to current live online processors. Reverting back to manual processes means reduced productivity for most businesses. But talk security and I concede e-Path has raised the bar to an impressive height, no doubt about that." Samantha Goldburg - The Online Merchant "What rock has e-Path been hiding under?" Tracey Ward - The Business Family "Their non-permanent storage of card holder data nails a previously unattainable goal for online credit card handlers ... a major achievement that should delight the card provider companies .... but looking under the skin they [e-Path} appear to be little more than an online fax machine on cryptographc steriods." Simon Metcalf - ComZone UK "Businesses have been cursing the cost of fraud ever since we were able to process payments online. E-Path looks like the first genuine attempt by a payment gateway to improve security by actual design .... even though it [e-Path] takes you back to handling processes manually I don't mind their thinking." Mary Merrywhether - Article 'Risks in Business' "A proper online payment processor, no. An easier and safer solution for the smaller e-merchant, quite possibly." Max Minyarno - Financial Services Manager "E-Path is no big deal. They have simply identified what causes risk and gone about trying to eliminate it. Bright sparks change the world for the better all the time, like I said, no big deal." Shane Williams - MacSpeak 2007. "What a first class little service. Why would people still run the risk of fines by accepting credit card payments online by insecure methods, like email, when doing it right is now affordable." Jamie Bradley - Editor, Smart Talk "I can't see much point in this new [e-Path] service. Where's the automation? OK, so its good news in the security department, a bit cheaper and easier to handle but having to make charges manually offline is not going to have everyone rushing to change their gateway. It will suit some but certainly not the majority. Nice idea, but not for me." Trevor - ZNet feedback "A small company that has achieved something real here .... they understate the contribution I can see them having on making the internet safer and less costly for online businesses." Joe Briggins - Social media enthusiast specialising in Internet and computer security "Just my 2c worth. I did this like a year ago. I use e-path. For a full year I have not recorded one single fraud transaction into my merchant account because I can SEE AND IDENTIFY them when I receive them. I can offer my customers the best security there is because none of their credit card details are permanently stored on the world wide web. And to top it off it is cheap and makes me totally PCI compliant without me having to do anything to my site or my hosting. It is an awesome service and I will never go back to the 'dark ages' of Russian roulette with an expensive real time gateway and all those charge backs. No way man.." 'TrueBlue' - Contributing comment on Payment Gateways & Merchant Accounts - e-Commerce Talk "As everyone scrambles to dig deep into their wallets to become PCI DSS compliant, e-Path has an answer neatly wrapped up in a single package where you don't have to dig so deep." David Knight - Australian e-commerce industry observer "Doing things manually gives a huge advantage in stopping credit card fraud ... The average business is fed up with money being taken out of their account [by their bank] because the automatic online charge done last month through their real time gateway now suddenly turns out was a fraudulent one. I think doing things manually has some real advantages." 'John' - Contributing comment on Payment Gateways & Merchant Accounts - e-Commerce Talk |
